Perceived Value


So, every week we have 7 or 8 consultations come in to see us about getting into a routine. Some sign up, some aren’t a good fit and don’t. That’s cool.

It’s not for everyone and plus we turn people away as they don’t show the desire to want to change.

And that is key…

Every now and then, people come into the gym for a Complimentary Transformation Consultation.  In this case it was a middle aged man who clearly needed help on his journey to reach optimal health and fitness.  He needed to lose a lot of weight, was on medication for blood pressure and heart issues.

With huge worries of dying young…. to be honest I agreed with him.

He was at risk.

So, we spoke, both got excited and I made a positive plan with him to get moving and DO something about it.

Which we started to do…

The day before he was due to start he texted to say he couldn’t afford the training and had to cancel.

You know what?


But not for me, it sounds harsh but I can get another client…

He can’t get another life.

We all get one round in life, and whilst the haters out there will cry ‘if you cared that much train him for free’

Well…there are three reasons why I didn’t…

1. Investing money in yourself is one of the biggest motivators out there.
Especially if doing so makes you broke. You’d better get the work done and get something for your money if it’s all       gone.

2. We can’t work with people who aren’t ready to go all in on commitment.
Ask any PT or coach what their number 1 problem is and I bet my gym they’d say “getting clients to show up, do           the work and do the nutrition”.

So, I can’t start on the back foot having to convince, explain and persuade. If he’s not ready to invest he’s not ready to change.


3. Not having money is never a real issue.

CASE IN POINT: if I offered you a €1 million Ferrari for €500….you’d go find the cash fast (then get that bad boy sold on eBay and hey, you’re a millionaire).

Why don’t we view health and fitness as valuable as that?

Why couldn’t he have gone and found the money? Got a credit card? Saved a few meals out or shifted his budget somehow?

Money is NOT real, it’s a made-up thing that for some reason we’ve all agreed has value. You can always make/find/borrow it.

Life is very real.  A healthy life is a real thing that we all have the luck to experience for a short period of time, and it’s very, very fragile. (i.e. you cannot find/borrow life).

Now, people cancelling does happen sometimes, don’t get me wrong.  I get that it can be a quite scary and daunting thing when it’s a big leap out of your comfort zone to embark on something new that you have to work hard at to make work.

What I want to share is an extreme example to make you guys realise what’s on the line.

Now we are all not going to be here one day, of course.

My point is if you don’t get in shape, healthy, strong, flexible and eat the right foods – you will die BEFORE your time.

Want a fun life, with lots of mobility, no joint pain and be around for your kids, family, friends and grandkids?


And I’m sorry but it doesn’t take a genius to see the imbalance between spending €30 a month on your gym membership but €250 on sugar, booze and fast food…

€30 a month getting no results and ambling around a public gym (Or not even showing up) prolonging the pain…

Is that value for money?

Or pay €97 / €197 (cost of our most popular programs) per month and get guaranteed results.

Trust me, the happiness, confidence, inner piece these results bring, is incomparable to that €70 difference per month. That’s one dinner out a month sacrifice.

Not a lot when you consider how much you gain, being part of a community of people there to support, guide and make it fun to work out.

No brainer if you ask me.

Yours in fitness


Dalkey Fit Pro

PS – if you want to get guaranteed results, then our next Fit Dad program starts on Tuesday and 8 Week Transformation the week after.

Most people lose 10.5-12.6kg (1.5-2 stone!!) of body fat in 8 Weeks and 6kg in 4 Weeks

But we also lift weights to get you stronger

We eat real foods so you’ll feel strong and healthy and not be starving

You’ll train as part of a team to get pushed beyond your usual comfort zone

And one of our coaches will stand by your side every session, 4 days per week for  weeks.

These are awesome programs and a great price with Guaranteed results.

More info and to apply go here:

Fit Dads -  Apply HERE

Female – 8 Week Transformation – Apply HERE



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