by Damian | Jan 17, 2019 | Blog
“Only (Insert Cheap Price) That’s Great Value”… said the joe soap looking at the next budget gym opening up in their area. Low cost is one thing, high value is a completely different prospect. In the next few paragraphs I’m going to differentiate between the two. You...
by Damian | Dec 19, 2018 | Blog
I was in a restaurant in South Dublin last week with Caroline and we were ordering our food. Before the waitress left, she asked drinks? I replied bottled spring water please. She looked at me and said tap water ok? I said, no thanks, bottled spring water please, she...
by Damian | Nov 21, 2018 | Blog
Getting to your fitness classes and working out is hard Sticking to your diet plan and changing bad eating habits is harder Not loving who you see in the mirror is hardest One of the hardest parts of my job, is convincing people that the things they have to sacrifice...
by Damian | Nov 13, 2018 | Blog
Our 4th Complete Transformation Retreat to Lanzarote was another fantastic success.. I write this on the way home on the plane, exhausted from the week, but weirdly energised and full of contentment that each of our 9 guests have gotten what they came for and we have...
by Damian | Oct 24, 2018 | Blog
1. Unlike most large commercial gyms we care about you and your results 2. We know your name 3. We want to get you results 4. We offer 10 x more value in terms of experience and results than a regular gym 5. We hold your hand and wrap our team around you through your...
